Alpinestars는 많은 레이싱분야의 선수들을 위해 보다 가볍고 안전한 보호솔루션에대한 연구를 계속하여 발전시키고 있습니다.
In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon. Based in the small Northern Italy town of Asolo and with the perennial Alpine star flower as its namesake, Mr. Mazzarolo began producing the first products bearing the Alpinestars moniker. At that time a new sport called motocross was establishing itself and becoming quite popular across Europe. Very much aware of the sport, Sante realized an opportunity to apply his talents and technical acumen to design a new type of footwear that would meet the protective needs and demands of this beautiful yet brutal form of athleticism. The revolutionary boot that Mr. Mazzarolo produced would become an archetype for motocross protection.
Shortly after establishing the company in its state-of-the-art headquarters in Maser, northern Italy, Sante began working on a new, revolutionary boot for local enduro and motocross riders who had started importing bikes from overseas and establishing the sport of off-road motorcycle racing. Sante’s boot immediately became the industry leader and a benchmark for racing performance. Development started from the moment the first boot was produced, with the help of feedback from the riders, and by the early 1970s, Roger de Coster had brought Alpinestars its first World Motocross Championship accolade
Alpinestars develops products for men, women and kids, categories include: Auto Racing / Karting / Motocross / Enduro/ Dual-Sport / Road Racing / Commuting / Touring / Adventure Riding / Urban Riding / V-Twins / Mountain Biking / Flat Track / Endurance Racing and Dakar. Each riding or driving discipline has its own specific protection capability and need. We want to make riding a motorcycle as safe and as comfortable as driving a car. We want to mitigate injury to riders and drivers by constantly pushing the level of protection that can be achieved.